Shamit Khemka believes that businesses across the USA and worldwide that are desirous of expanding their reach to a global customer base must consider SEO to gain higher ranking across Google and, thus, bring more visitors to their websites/ web identities. SEO or Search Engine Optimization refers to the technique wherein SEO professionals carry out various on page (optimizing the website) and off page (optimizing content and posting it on relevant sites) activities to ensure that the business/ brand/ service/ product they are trying to promote becomes searchable on Google and other search engines.
Remember, websites that are not searchable on Google are of no use for the customers/ target audiences as well as businesses. In other words, you need to be sure that your website appears on top of search engine result pages whenever a user searches for products, services, etc. that you offer. Needless to say; higher search engine ranking has a huge impact on your overall business and sales.
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