Shamit Khemka: SEO is the key to online business success

Shamit Khemka believes that businesses across the USA and worldwide that are desirous of expanding their reach to a global customer base must consider SEO to gain higher ranking across Google and, thus, bring more visitors to their websites/ web identities. SEO or Search Engine Optimization refers to the technique wherein SEO professionals carry out various on page (optimizing the website) and off page (optimizing content and posting it on relevant sites) activities to ensure that the business/ brand/ service/ product they are trying to promote becomes searchable on Google and other search engines. 

Remember, websites that are not searchable on Google are of no use for the customers/ target audiences as well as businesses. In other words, you need to be sure that your website appears on top of search engine result pages whenever a user searches for products, services, etc. that you offer. Needless to say; higher search engine ranking has a huge impact on your overall business and sales. 

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Shamit Khemka: EO has honed my leadership qualities

Entrepreneurs' Organization (EO) has influenced my style of management & leadership to a great extent. From being just another businessman in the crowd to a global entrepreneur, I believe the influence of EO has been great on my way of working, leading and managing business. EO offers a great platform for entrepreneurs to connect with a community of entrepreneurs from across the globe. EO is a great platform for the successful and budding entrepreneurs who want to leave their mark on the global business landscape.

Joining EO has, certainly, been the best decision in my entrepreneurial career, so far. I believe, the role of an entrepreneur is a tough one with never ending challenges in the guise of difficult customers, sales, and, sometimes even, employees. Every day brings along a new set of challenge and possibilities for you to become a better leader. You learn to skillfully handle professional obstacles while dealing with personal challenges as well. Entrepreneurs spend most of their time focusing on their business, reaching out to new clients, and managing people. In our endeavors to lead by example, we often forget that our leadership style also needs to be changed with time.

Thanks to EO, I got to interact with like minded, brilliant entrepreneurs. Listening to their great thoughts during EO meetings across the globe has been a great inspiration for me. Their success stories encouraged me to start a joint venture under the name of foodcloud.in in year 2012 & CSIPL – Cross Section Interactive Private Limited in 2013. I'm happy to announce that the development centers of SynapseIndia have also increased from just one, a few years ago, to four in Noida, India.

Being a part of the local & regional boards of EO since 2007 has added to my knowledge. Holding the chair as the Regional Director of EO for South Asia region (during 2014 – 2016) was the best experience that further polished my leadership qualities. I am glad to all my fellow members for appreciating my contribution to the EO by giving a standing ovation during the EO RIE event.

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https://www.slideshare.net/synapsecom/shamit-khemka-eo-has-largely-influenced-my-style-of-management

Shamit Khemka: SMO is not an easy task that anyone can do

Shamit Khemka is well known and reputed name in the global IT industry. He strongly believes that SMO (Social Media Optimization) is the best way to improve the reputation and social image of any individual/ business and brand. However, at the same time, he says that SMO is not an easy task that anyone can do. According to Shamit Khemka, it is easier to create your social media account and start posting on various social channels but results will not come so easily.

You need a perfect strategy that delivers desired results and, then, you need to ensure that you have the right resources and skills to execute that strategy to be able to get desired results. Shamit Khemka believes that social media optimization is an integral part of reputation management and businesses/ individuals seeking to improve their reputation (online or offline) must opt for SMO. Shamit Khemka is the Founder of SynapseIndia – a renowned IT company with its offices in the USA, UK and other countries across the globe. His great management and guidance have helped SynapseIndia achieve greater heights of success since inception (in 2000).

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http://www.dailymotion.com/video/x6llr6khttps://www.slideshare.net/synapsecom/shamit-khemka-smo-is-the-key-to-better-branding-online-101907431